A good service-business website does three things quickly: it shows the visitor you work where they are, it shows you do the job they need, and it makes contacting you effortless. For a BC company serving several regions, the first of those is where most sites fail. They mention one city in the footer and leave everyone else guessing.
We plan, write and improve websites for trades and local businesses. We are a marketing service, not a contractor.
Who this is for
It suits owners whose current site is slow on a phone, out of date, or built before they expanded into new towns. It suits businesses that want search and ads to work harder, because every paid click and every organic visit lands on a page. And it suits firms moving from word of mouth to online enquiries for the first time, often in smaller communities where the website is the first impression for newcomers.
What is included
A structure that matches your service map
- A page for each main service, written around the questions buyers ask.
- A page for each region or major town you serve, with work you do there, travel and scheduling details, and anything local a buyer should know.
- A clear "where we work" page listing the communities you reach, so nobody has to guess.
Trust details buyers look for
- Licence information where your trade is licensed, for example by Technical Safety BC for gas and electrical contractors.
- Proof of WorkSafeBC coverage if you choose to show it.
- Real photos of your crews and jobs, never stock images presented as your team.
- Warranty terms in plain language.
Contact without friction
Call, text and email buttons on every page, with the phone number visible on mobile. No long forms between a customer and your phone.
Speed and basics
Fast loading on a mid-range phone over a rural connection, correct page titles and descriptions, clean structured data, and analytics with call tracking.
What a useful region page contains
A region page should help a buyer decide to call, not just repeat a town name. Ours usually include:
- The communities in that region you actually serve, and any you do not.
- The jobs you do most often there, with photos from real local work.
- Scheduling details: how quickly you can usually attend, and whether there are set days for outlying areas.
- Local considerations, such as coastal rain or an Interior winter, written in plain language.
- Recent reviews from customers in that region, where you have them.
- Clear call, text and email options.
Pages like this take longer to write, but they rank better and convert better than thin copies.
Timeline
| Stage | Typical length |
|---|---|
| Discovery: service map, jobs, photos, licences | 1 week |
| Structure and writing | 1–2 weeks |
| Design and build | 1–3 weeks, depending on size |
| Review, launch and redirects from old pages | about 1 week |
Fixes to an existing site can start producing results within the first month.
How results are measured
We compare the period before and after launch on the numbers that matter: calls, texts and emails per hundred visits, enquiries by region page, and how many of those turn into booked jobs. We also watch whether search traffic held steady through the launch, which is why redirects from old pages are part of every rebuild.
Mistakes to avoid
- Launching without redirects. Old pages that disappear take their rankings with them.
- One "areas we serve" paragraph for the whole province. It tells buyers nothing about whether you will come to them.
- Burying the phone number. On a phone, the call button should be reachable with a thumb on every page.
- Rebate promises. Saying a customer "qualifies for $X" invites trouble. Link to the official program and let buyers confirm.
- Building it and walking away. A site that never gets a new page or photo slowly loses ground to competitors who keep adding.
A website pays off fastest when paired with local SEO and an active Google Business Profile. See pricing for how website work fits each plan.
Frequently asked questions
Is a full rebuild necessary, or can my current site be repaired?
Often the existing site can be repaired: faster hosting, clearer calls to action, new service and region pages. We recommend a rebuild only when the platform itself is holding you back.
Who owns the website?
You do. The domain, the content, the hosting account and the analytics stay in your name, and you keep them if we stop working together.
Is website design included in the monthly plans?
The Elite plan includes 50% off Trades.Agency website design packages, and the Enterprise plan includes a website design and build. On the Growth plan, website work is quoted separately.
Should my site show my licence number?
If your trade is licensed by Technical Safety BC or another body, showing your licence clearly helps buyers trust you. Check with the regulator about what you are allowed to display and how.