These guides cover the three decisions that shape almost every marketing plan we write for a BC business: where to market, when to market, and how much to spend in each place. They are written for owners who want to understand the reasoning, not just hand it off. Each one includes worked examples you can rerun with your own numbers.
All three assume you are a trades or local service business. BCAgency.ca is a marketing and business consulting service; nothing here is technical, legal or compliance advice.
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A BC seasonal marketing calendar: coast, Interior and North
BC does not have one marketing calendar. Coastal rain, Interior winters and the long northern cold move demand at different times, so each region needs its own schedule.
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How to split a marketing budget between BC regions
Work out what a qualified enquiry is worth, set a ceiling on cost per lead, then fund each region by its cost per booked job, not by population or habit.
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How to market one business across several BC regions
Add a region only when your crews can serve it well and the numbers work. Then give it its own pages, budget and reviews instead of stretching one campaign across the map.
Serving several BC regions without wasting money
Marketing one business across several BC regions is for owners who have outgrown their home town or are thinking about it. It covers how to draw a realistic service map based on drive time, how to decide whether a new region is worth entering, how to structure your website and Google Business Profile when you work in more than one place, and the warning signs that you have stretched too far.
You will learn:
- A simple drive-time test for whether a town belongs in your service area.
- The four-question check we use before adding a region.
- How to write location pages that help buyers instead of reading like copies.
- Why one profile per real location is the rule, and what to do instead of fake addresses.
Timing campaigns to BC's seasons
A BC seasonal marketing calendar explains why a calendar built for Vancouver fails in Kamloops, Cranbrook or Fort St. John. It sets out how coastal rain and Interior winters shift demand for common trades, month by month, and when to switch ads, content and review pushes on and off in each region.
You will learn:
- How demand differs between the coast, the Interior and the North.
- When to publish seasonal pages so they are indexed before demand peaks.
- How to plan ad budgets around crew capacity, not just search volume.
- Why time zones in the East Kootenay and the Peace region matter for ad schedules.
Splitting a marketing budget by region
How to split a marketing budget by region is the numbers guide. It works through the value of an enquiry, the most you can afford per lead, and how to divide a fixed monthly budget between a competitive market like the Lower Mainland and a quieter one like the Okanagan or the North.
You will learn:
- How to calculate what one qualified enquiry is worth to you.
- How to set a test budget for a new region and how long to run it.
- How to read cost per booked job by region and move money accordingly.
- When to stop spending in a region altogether.
Who writes them
All three guides are written by Ali Sedighi, MBA, drawing on 17+ years in digital marketing and the regional planning we do for BC clients. Where a guide mentions a regulator, a statistic or a program, it links to the official source and gives the date it was checked, because programs and rules change. If you spot something that has changed, call, text or email and we will update the guide.
The examples use made-up but realistic numbers. They are there to show the method, so replace them with your own figures before making any decision.
How to use these guides
Read the region guide first if you are deciding where to grow. Read the calendar if your regions are settled but results are uneven through the year. Read the budget guide when you are ready to commit money.
If you would like a second opinion on how they apply to you, our strategy and consulting service starts with a free 30-minute conversation for eligible trades businesses. You can also browse the areas hub for region-by-region notes or the FAQ for questions about working with us.
Frequently asked questions
Are these guides free to use?
Yes. They are written so you can apply them yourself, whether or not you ever hire us.
Do the guides apply outside the trades?
Mostly, yes. Any business that serves customers in a defined area, from cleaners to clinics, faces the same questions about regions, seasons and budgets.
How often are they updated?
We review them when programs, platforms or our own practice change. Each guide shows the date it was last updated.