BCAgency.ca is a digital marketing and business consulting service for trades and local businesses across British Columbia. We plan and run search, advertising, websites and reputation work, and we advise owners on where and how to grow. We are Canadian, headquartered in Vancouver, BC, and part of the Sedighi.ca and SAZ.ca group of companies. Ali Sedighi, MBA, leads the strategy.
We are not a contractor. We do not install, repair or service anything, and we never present ourselves as a trades business.
Why a BC-wide agency
Most marketing advice treats British Columbia as Vancouver plus "everywhere else". Owners outside the Lower Mainland know that is wrong. A Cranbrook electrician works to a different clock, a Prince George plumber faces a different winter, and a Nanaimo painter competes with a different set of names from a Burnaby one.
BCAgency.ca exists to plan marketing the way the province actually works: region by region, with separate budgets, calendars and pages for each market a business serves. That approach costs a little more thought up front and usually wastes far less money later.
The group behind the brand
BCAgency.ca belongs to the Sedighi.ca and SAZ.ca group:
- Sedighi.ca is the growth, marketing and technology consultancy Ali Sedighi runs. Trades.Agency, HVAC.Agency, HVAC.Digital, Conv.ca and BusinessConsulting.ca are among the brands under it.
- SAZ.ca, short for Strategy & Acceleration Zone, is the group's Canadian strategy, AI and revenue-acceleration consultancy. Ali is its Founder & Managing Partner, and Sedighi.ca provides its strategic leadership.
- Trades.Agency is our parent brand for trades marketing, and its plans and pricing apply here.
Ali Sedighi, MBA
Ali's training is an MBA in Technology Management, and his marketing career runs 17+ years. His first company, ONE.ir, a full-service digital marketing agency, opened in 2007, which is where that career starts. He has since founded Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca, and he is Founder & Managing Partner of SAZ.ca.
His clients have included businesses in Canada, the USA and Dubai. He has built 150+ live HVAC websites, including CombiBoiler.ca, GasBoilers.ca, RomaHeating.ca and BCWide.ca. He lives and works in Vancouver, British Columbia.
More detail is on his profile pages at Sedighi.ca and SAZ.ca.
How we work
We keep the process short and transparent:
- Listen first. The first conversation is about your business: jobs, crews, regions, margins, and what has or has not worked before.
- Plan in writing. You get a short plan with priorities, costs and the numbers we will judge ourselves by.
- Set up tracking. Calls, texts and quote requests are tracked by region and service before we spend your money.
- Do the work and report plainly. Monthly reports in everyday language, with booked jobs where you share them.
- Review each quarter. We check whether each region and each channel still earns its share of the budget, and recommend cuts as readily as additions.
You own everything: your website, domain, Google Business Profile, ad accounts and analytics. If you leave, it all stays with you.
What we will and won't say
Marketing claims are covered by Canadian law, and we take that seriously in our own marketing and in yours.
- We do not promise rankings, leads or results. Anyone who does is guessing.
- We only cite results we can link to, and our published case studies are from HVAC companies, so we call them results from our HVAC work.
- We do not write fake reviews or invented customer quotes, and we will not ask you to.
- When we mention a regulator or a rebate program, we link to the official source and suggest you confirm the details yourself. We do not give compliance, legal or technical advice.
Who we work best with
We work best with BC owners who are good at their trade, want steady and predictable work, and are willing to share real numbers. That includes plumbers, electricians, roofers, painters, landscapers, renovators, cleaners, movers and many other local service businesses. If you are just starting out, we will tell you which basics to do yourself before paying anyone.
Read the results behind our method, see pricing, or get in touch by call, text or email.
Frequently asked questions
Is BCAgency.ca a separate company?
BCAgency.ca is a brand within the Sedighi.ca and SAZ.ca group of companies. Its parent site is Trades.Agency, and strategy is led by Ali Sedighi, MBA.
Where are you based?
We are headquartered in Vancouver, British Columbia, and we work with clients across the province online by video call or in person, as well as by phone, text, email and shared reports. We do not list a walk-in office.
Do you do any trades work yourselves?
No. We are a digital marketing and business consulting service. We never install, repair or service anything.
Why are your case studies all HVAC?
Because that is where our longest-running, best-documented projects are. We present them honestly as results from our HVAC work, and explain what transfers to other trades.